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New AFOL/TFOL Survey from LEGO!

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New AFOL/TFOL Survey from LEGO!

Postby countblockula » Mon Apr 27, 2009 9:18 am

LEGO Ambassadors have been asked to share the following survey with their communities:
____________________________________
The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

In December 2008, we did an online survey to learn more about the global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities and for your information, we have listed the key findings below. Now we ask you to take this survey again. It include some of the same questions, but also a set of new questions for you. These surveys will be conducted on a quarterly basis this year.

Please take a few moments to complete this short online survey to let us know your opinion on how we are doing.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.


Here are some of the key findings from the December 2008 survey:

• The survey was completed by 6.500 (!) AFOLs and TFOLs. 19% of respondents were TFOLs, 81% was AFOLs. 94% were male, 4% female and 2% did not want to share gender.
• When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers was, “better pricing”, “re-release classic sets”, “less custom made pieces” and “no more stickers, print on bricks”. This feedback has been communicated to relevant business units within the LEGO Group.
• 47% of AFOLs/TFOLs are NOT members of a LEGO User group. Among those who are members of LEGO User Groups, they are in average members of 2,4 LUGs.
• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR 700 on LEGO product annually. 20% of this is spent on second hand purchases.
• Favorite websites include Peeron, LEGO.com, The Brothers Brick, shop.LEGO.com, Eurobricks, Brickshelf, Bricklink and Flickr.

Thank you,
The LEGO Community Team
______________________________

NOTE: the link doesn't seem to be working at the moment, but I'll leave the thread open and let you guys know when it's back up and ready to click.

UPDATE: Link works now, all set! :D
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Re: New AFOL/TFOL Survey from LEGO!

Postby Joedward » Mon Apr 27, 2009 10:07 am

Thanks Mike
~Ed
(that's Mr. Ed to you)

(T!!!!!!!T=:|[\########################################
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Re: New AFOL/TFOL Survey from LEGO!

Postby bigospedros » Mon Apr 27, 2009 11:18 am

Done! I'm so glad that there's a point about "special promo items being available everywhere" ... I still fail to understand how the marketing team can decide that non US customers are not interested in special figures or sets?!
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Re: New AFOL/TFOL Survey from LEGO!

Postby Iare Tosevite » Mon Apr 27, 2009 11:26 am

Done. :)
Image
Where, where, where is correct way out?
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Re: New AFOL/TFOL Survey from LEGO!

Postby Tanobelus » Mon Apr 27, 2009 12:19 pm

Done !
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Re: New AFOL/TFOL Survey from LEGO!

Postby BigBenKenobi » Mon Apr 27, 2009 12:47 pm

Done! It's nice to see surveys like this that keep me thinking that lego cares about its customers :D .
Do or do not, there is no try - Yoda
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Re: New AFOL/TFOL Survey from LEGO!

Postby Daz Hoo » Mon Apr 27, 2009 1:05 pm

Done!

Although I find it strange that they didn't ask about the LUGs I'm part of...
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Re: New AFOL/TFOL Survey from LEGO!

Postby onions » Mon Apr 27, 2009 1:13 pm

Daz Hoo wrote:Done!

Although I find it strange that they didn't ask about the LUGs I'm part of...


QFT
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Re: New AFOL/TFOL Survey from LEGO!

Postby meeotch » Mon Apr 27, 2009 1:15 pm

Oh dear lord, I've spent wayyyyyyyyyy too much money on Legos in the last year.
"Always carefully check the source of your internet quotes" - Abraham Lincoln
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Re: New AFOL/TFOL Survey from LEGO!

Postby Legomancer » Mon Apr 27, 2009 1:26 pm

Survey filled out! While I admit $250 is a lot of money I spent on Legos, I will say that it spanned nearly the entire 12 months. XD

EDIT: there is no sarcasm in this :shock:
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Re: New AFOL/TFOL Survey from LEGO!

Postby SkwerlJones » Mon Apr 27, 2009 1:50 pm

Thanks, Mike! These surveys are a great way to make every FOL feel important, and we know our help is being put to good use. :)
They're all wasted!
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Re: New AFOL/TFOL Survey from LEGO!

Postby Draykov » Mon Apr 27, 2009 2:34 pm

Done and done. Thanks, Mike!
Hail Space!
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Re: New AFOL/TFOL Survey from LEGO!

Postby HothTrooper » Mon Apr 27, 2009 2:52 pm

I just completed the survey. It's great that LEGO does these kinds of surveys. Thanks for the heads up, Mike.
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Re: New AFOL/TFOL Survey from LEGO!

Postby Andi » Mon Apr 27, 2009 3:13 pm

done
so 4% of the last attendees are female? That's not much.
~Andi

Flickr
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Re: New AFOL/TFOL Survey from LEGO!

Postby Jabba the Taff » Mon Apr 27, 2009 3:24 pm

Done. And whilst it's good to have these surveys, I'm not sure about telling participants the results of the previous survey. It bound to influence them somewhat, which will skew the results of this one.

Also it makes me wonder what is going on with Lego Universe. A few questions about it in there.
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Re: New AFOL/TFOL Survey from LEGO!

Postby RoflWafls » Mon Apr 27, 2009 3:33 pm

Done, and the doctor at the top of the screen looks like Stephen Colbert :lol:
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Re: New AFOL/TFOL Survey from LEGO!

Postby MasterJediSpring » Mon Apr 27, 2009 3:52 pm

Thanks Mike for posting the link and I hope all is going well with you. Really miss chatting with you.
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Re: New AFOL/TFOL Survey from LEGO!

Postby infallible » Mon Apr 27, 2009 5:57 pm

TLG wrote:• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR 700 on LEGO product annually. 20% of this is spent on second hand purchases.

Wow. I thought that I had a big year last year, but I didn't approach a cool grand on LEGO. And that's just the average. I'm curious what the median is, though.
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Re: New AFOL/TFOL Survey from LEGO!

Postby Vid » Mon Apr 27, 2009 8:14 pm

Done and done! Thanks mike!
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Re: New AFOL/TFOL Survey from LEGO!

Postby The Brain » Mon Apr 27, 2009 8:19 pm

Dun, dun du-dun dun done!

Neat little survey. Liked how they allowed any sort of imput to be expanded upon. Thanks Mike!
I am the brain, that which keeps you sane
I think your thoughts, I feel your pain
I am able to control both body and soul
I am never asleep, and I make you whole.
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