I'm with Ed on that one. That seems to be an issue with DC though and not so much TLG. Their approach to licensing and attempts to take their characters beyond comics is so conservative. It's like they're afraid to take risks beyond what has paid off in the past. Really, the Batman endeavors HAVE been their biggest, most bankable "hits" outside the comic realm with the movies, various cartoons, and video games. Superman being second. I'm definitely more of a Marvel person, and part of that is because they've always made it clear that theirs is a broad universe. In the 60s they had not just Spider-Man cartoons, but Hulk, Iron Man, Thor AND Captain America, and in those they definitely were good about introducing all sorts of baddies and support characters so you really got to know their universe. (Obligatory JACK KIRBY plug. Stan's great, but KIRBY's legacy deserves its due!) then during the 70s, 80s and 80s you had versions of these characters in both live action and cartoon along with Fantastic Four, X-Men, Silver Surfer... I still remember my excitement at seeing Daredevil and Thor versions on the TV Hulk specials, even though they weren't that good. Basically, Marvel's never been afraid to bring it. This thing withe the minifigs is just more of the sad same.