Don't let the still image fool you. At first I just thought it was some person holding the plastic arm and extending the Superman minifig over the city from a rooftop. Boy, was I wrong. To promote the release of LEOG Batman 2, the Superman minifig was attached to a remote control helicopter and flown around the city of London over 500 feet in the air. This makes me wonder how they managed to get Supes to flatten out like that. An articulated arm would have been cool to see the minifig roll while in midair. Now we just need one of him flying around New York City.