UK Exclusive: Licensed Olympic Collectible Minifigures?

[Draykov]

It seems in anticipation of the 2012 London games, LEGO® has done something a little special. Thanks to Redbullgivesuwind at 1000steine and the folks over at Brickset:

-A special edition licensed LEGO Minifigures Olympic edition
-9 characters representing athletes in Team GB colours
-Developed for the UK market and exclusively available in the UK

God save the queen (we mean it man)!

[dmetcalf]

Fake.

When has Lego ever used the font in the title line at the top and the company name at the bottom?
The font also looks like a resized bitmap, very unproffessional.
When was the last time Lego used the graphic in the bottom right?
Don't you think Lego, or it's chosen ad agency, could afford better lighting, or at least figure out how to white balance?
Go back and look at the shot of the full box from every series (http://tinyurl.com/d7cn38o, http://tinyurl.com/c8jmup6, http://tinyurl.com/cfvrumh, http://tinyurl.com/7om5blx, http://tinyurl.com/7na28pf, http://tinyurl.com/7t2k5bg, http://tinyurl.com/83ghhxt). They look just a little but messed up. The photo above looks perfectly uniform and spaced out, not a single one out of place.

Someone's poor excuse for a hoax.

(reposting of my brickset.com reply)

[Draykov]

Well, these are a bit different than the typical collectible figs, but if this proves to be false, I'll edit this post accordingly. It's true that the presentation, if not the concept, seems below the normal LEGO standard. That's my bad if I jumped the gun a bit on this one. Sorry everyone if I got anyone excited over nothing.

[cas]

I've been thinking the same thing, the images do have a fake quality to them, however, it may be the result of a rush to meet deadlines (marketing, production). If it's fake, someone put in a lot of time and effort. Superman's hair in a new color? Blue boxing gloves? New printing? Etc, etc.

[dmetcalf]

At this level of advertising, for such a colossal client, nothing gets rushed like this. No one rushes different fonts, resizing fonts to an almost unreadable degree, and extremely poor photography.

The minifigs would have either been on the traditionally 3x4 mini fig stands, not on a 6x40 dark grey plate or they would have been the computer generated versions that show them twisting, turning, and bending like on the lego.com site.

As far as I'm concerned, this is easily done with mediocre Photoshop skills and, obviously, poor photography skills.

There's also 2 Lego logos and the copyright says (difficult as it is to read) ©2010.

Also, why would someone fake these? Why would someone fake Bigfoot or the Lock Ness Monster (Nessie) or UFOs?

[bigospedros]

This looks to me like a slide from an internal presentation (like in PowerPoint or something), rather than a full on press release. So, I am inclined to believe this is true but we may find the final product is different. Like leaked prelim pics that we've seen in the past. No doubt the real confirmation will be if we find the pics are forced removed in the next day or so.

It seems quite natural the Lego will want to cash in on this event.

[MicroJow]

Unless this is a well-designed hoax, it looks like I'm going to need to contact some friends in London...

http://www.eurobricks.com/forum/index.php?showtopic=68485&st=0

[Draykov]

Lego unveils Team GB Minifigures

[Solo]

Huh. Looks like they were real after all.

[Sharpie Clone]

Does anyone know where these will be sold- selective stores, LEGO only or most toy stores?

[cotton]

They look so cute. The minifigs would have either been on the traditionally 3x4 mini fig stands, not on a 6x40 dark grey plate or they would have been the computer generated versions that show them twisting, turning, and bending like on the lego.com site.