HothTrooper wrote:. . . by restricting registered voters to ages 13+ and project designers to ages 18+, they invited a bunch of non-professional marketers/designers outside their target demographic who saw CUUSOO in an entirely different light. They saw it as a way to express their support for projects aimed at their demographics. In short, LEGO has a disconnect between the demographic they're aiming to reach with CUUSOO and the demographic the participants are aiming to reach.
I didn't know that about all the age limits, so thanks for the info, HothTrooper. You bring up a great point here, and with that in mind, it does seem like CUUSOO is targeting niche demographics. If that's the intent, then LEGO should be less stringent about filtering projects (even if they're more stringent about how/where they're marketed - I like dWhisper's notion of an [email protected] exclusive). If it's not the intent, then LEGO should revamp it or bag it to realize something that is more effective.