Daz Hoo wrote:Possibly as big as the Galidor series.
I think it may be a bit soon to go that far. There are only 6 sets so far in the Ben 10 line, none of them over $15. Galidor had about 3 times as many sets/figures and a few of those were pretty pricey. To boot, many of the new elements in the Ben 10 line are common to all 6 sets in various colors. By comparison, Galidor parts were much more exclusive. I wouldn't be surprised if these sets aren't doing as well as traditional play-theme sets...however, it seems to me that LEGO planned more cautiously for this line and hedged their bets more than they did with Galidor.