deco_droid wrote:i think lego's intent was to donate the toys based on a large group of fans participating -- not based on a few afol's uber-spamming tactics.
follow the rules and be happy with the results.
This isn't spamming. This is intentionally sending a high volume of email to a recipient who has specifically opted to receive them to maximize the charitable contribution from LEGO. The comments on the posts and this thread would indicate that LEGO at least had an awareness that some of the cards would be sent with the intent of maximizing the donations to Toys for Tots, incentivized by contest giveaways.
So maybe LEGO didn't anticipate it happening to the extent that it has and are trying to determine a better approach of meeting their intents. I would be happy to work within the confines of whatever rules they have in place.
What about a proactive adjustment of the contest rules from FBTB (perhaps in conjunction with LEGO)?
1. Eliminate the prize for "most cards sent" and just make it a raffle winner as well
2. Cap the number of entries per person in the raffle at some number (10?, 100? 1000? 10,000?)
#2 would need some work to ensure people didn't just hit the cap with multiple alternate email addresses and raise their personal number of entries over the limit.