Okay, real answer... I have to admit, I'm looking forward to just about everything we've seen thus far, though the Endor and Hoth sets have my interest captured, and the sheer glory of the Home One minifigs makes my inner nerd just quiver a bit. While the price point is higher and my wallet isn't exactly happy, we're looking at something as hot as the 2006 lineup, and they're delivering a series of hits. I'm not looking forward to the grand or so I'll drop on this stuff (have to get some multiples in there...) but I am really looking forward to the end effect.
You know, if I see links to Brickshelf, more often than not, the first thing I click is the "Back" button.