EDIT: Song titles: 1. Christmas In The Stars 2. Bells, Bells, Bells 3. The Odds Against Christmas 4. What Can You Get A Wookiee For Christmas.... 5. R2-D2 We Wish You A Merry Christmas 6. Sleigh Ride 7. Merry, Merry Christmas 8. A Christmas Sighting ('Twas The Night Before...) 9. The Meaning Of Christmas
Because the prize is a lifetime of never being able to duplicate what minuscule and mediocre success one can achieve by actually finding something so obscure and desirable that Don doesn't already own. Duh.