LEGO® STAR WARS™ Celebrates 30th Anniversary of
The Empire Strikes Back at Star Wars Celebration V
--Interactive LEGO mural building event supports ‘The Empire Gives Back’ and St. Jude Children’s Research Hospital–
ORLANDO (August 13th, 2010) – To commemorate the 30th anniversary of Star Wars: Episode V The Empire Strikes Back, LEGO Systems, Inc. and Lucasfilm Ltd. are summoning the force of LEGO® and STAR WARS fans and families to participate in a three-day collaborative build of an eight-foot tall, 15-foot wide LEGO mystery mural to benefit St. Jude Children’s Research Hospital. The mural will be constructed by attendees of Star Wars Celebration V and a LEGO Master Builder at Orlando’s Orange County Convention Center from August 13-15.
Fans who help the LEGO Master Builder to construct the mural will receive one of 10,000 limited edition white Boba Fett LEGO minifigures. Additionally, for every LEGO plate a fan builds and adds to the mural, LEGO Systems and Lucasfilm’s “The Empire Gives Back” program will donate 330 LEGO System and LEGO DUPLO® bricks to St. Jude Children’s Research Hospital to encourage imagination and creative play and support the patients of St. Jude. In total, more than 1.5 million LEGO bricks will be donated..
“The STAR WARS franchise has creatively inspired so many people since its debut, and has motivated LEGO enthusiasts to build models, create their own stories and, in some cases, produce their own films,” said Michael McNally, brand relations director, LEGO Systems, Inc. “We’re particularly proud to partner with Lucasfilm’s ‘The Empire Gives Back’ charitable giving program to both commemorate an important milestone for The Empire Strikes Back, but also to help carry forward its creative spirit with yet another generation of children through St. Jude.”
STAR WARS enthusiasts will also be able to see new LEGO products on display, have their picture taken with life-sized LEGO STAR WARS models and check out fan created LEGO models. A second LEGO Master Builder will be doing a live build of a 6-foot tall Boba Fett model.
The LEGO Store will have products available for purchase and will feature an exclusive Celebration V STAR WARS CubeDude set, designed by fan and Pixar animator, Angus MacLane, who will be on-site to sign boxes. To purchase the set, a raffle ticket must be drawn. Tickets will be pulled at the LEGO booth each day at 11 a.m.
For more information and news about LEGO STAR WARS and STAR WARS Celebration V, visit www.starwars.lego.com and www.starwarscelebration.com.
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LEGO Systems Inc. (LSI) is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com
Lucasfilm, the Lucasfilm logo, Star Wars™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
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