Maybe its me, but their explanation of this "promotion" is confusing:
"As a LEGO® VIP you can be among the first to get your hands on the new 10235 Winter Village Market Exclusive! However, with double VIP Points just around the corner, you'll get the VIP star treatment WHENEVER you make your order.
OPTION 1: Purchase NOW through September 30th and get exclusive early access to purchase Winter Village Market.*
OPTION 2: Purchase October 1st through October 31st: VIPs get DOUBLE VIP Points on purchases of ALL LEGO sets.**"
The first paragraph is poorly written as it basically suggests that you get double VIP points regardless of when you purchase the set ("WHENEVER you make your order."). But, then goes on to explain that's not the case. Basically its a worthless paragraph.