So, despite my skeptisism about Lego's "Brick Friday" promotion and my resolve to just order online instead, I decided not to go through with my 10% off order on Friday morning and drove up to the local Lego store instead. Maybe I just couldn't resist my curiousity to see this in action.
I got there a little early, and was one of the first few people into the store. I immediately grabbed a Death Star (which I found out later was the only one they had in stock). I then walked over to the store employee on the floor and asked him how the sale worked. He explained it succinctly, and made a point to mention that once you receive your discount at the counter, you are permitted go back and get more merchandise if you so desire. I repeated my understanding of the rules back to him in my own words to make sure I heard him correctly. He confirmed. So I grabbed the other items I was planning to buy at 10% off online anyway, and went and stood in line. As I stood inline, I saw and heard what I am sure was the store manager walk up to the employee I had just spoken to and proceed to make special mention to him that the discount only applied to whatever the customer brought to the counter. At that point I just smiled and shook my head and thought to myself that perhaps it was worth going into the store to confirm firsthand that, indeed, the rules seem to be as clear as mud even to those who are helping run the show.
In the end I got a 10% off (just like every person who had checked out that day so far, except one who got 20% off, according to the lady at the checkout). Unfortunately, in the comotion of checking out, I forgot to flip the promo card over and snap a cellphone picture of the rules. So rest easy Lego and Lego fans, the big secret is still safe.
Now, had I gotten 20% off I probably would have wanted to go and grab a couple more items which most certainly would have resulted in some unwanted drama due to the descrepancies in rules I'd heard earlier. Of course I wouldn't push the issue, but I probably would have had some polite but pointed words for the store manager.
The nice lady at the checkout desk took the time to mention that there was an online survey where I could share my opinions of the experience, hinting strongly that I might want to comment about the wait inline and how utterly slow the checkout process was. She seemed noticeably embarrassed by the convolutedness of it all, but I reassured her that I didn't really mind a 15 minute wait. I haven't taken the opportunity to answer the survey, but if I do decide to do-so any commenting about checkout process would definitely take a back seat to my feelings about the promotion and the complete lack of clarity surrounding it.
Happy shopping folks.