Visit any Toys'R'Us store on Sunday, November 15th and Saturday, November 21 and receive a free LEGO Santa Claus keychain. The press release didn't mention any minimum purchase and it seems like you'll also get a $5.00 off coupon any LEGO purchase valued at $20 or more excluding video games. You can also get the free keychain online, but you'll have to make a purchase on a qualifying product, which I think means everything online. This post really has nothing to do with LEGO Star Wars or any other licensed theme, but I suppose you could use the coupon to save some bucks on a LSW set, like Echo Base. Oh, and they're having a sale on sets found in their big toy book. Check out this post for more ideas on how to use your coupon.
And no, I'm still not a member of their affiliate program.