Spoke to someone in store today who was remerchandising and she said some different sets that weren't reduced were coming off display. These included the Droid Bomber (which would definitely have to be half price for me to even contemplate buying it!). I asked about them being reduced, she said they weren't yet but that the sets seemed to be being reduced in dribs and drabs rather than all at once. So it may be worth checking back over the weekend. I expect they're getting rid of stuff before putting the Xmas stock out.
As for online, that's changed since yesterday! The fire station is apparently back in stock, but I think it may be the wrong picture for the item. What a muddle of items though!