Had the same experience as riotact and Brick_Obsession in the Austin Lego Store and Shop@Home USA.
Plus, with the limit of 1, you are kinda stuck with the $7 shipping since (currently) Free Shipping only comes with $75 orders. (without ordering additional stuff at their full price, of course). Would have been nice to see a 2x limit and $50 FS threshold. Oh well. I'm also backordered till Jan20, when I ordered at 11am CST. :-/