natelite wrote:It's the perceived value with thicker, bigger boxes. Parents unfortunately equate thin packaging to poorer quality or cheaper value and deny kids the set they wanted.
dWhisper wrote:As Jude mentioned, LEGO is using a ton of different box sizes for no good reason.
Gingerbeard Man wrote: A perfectly reasonable answer to meeotch's original question would be "We only have X different box sizes and this set was just slightly too big for the medium box so we have to sell it in the large box". Ok, might not be very green, but it makes sense from a business perspective. Obviously this is not what is happening at LEGO.
BCTom wrote:My impression is that the boxes are large to give the impression of LEGO sets being bigger than they actually are. LEGO is a pricey product, and I think it's likely that someone not overly familiar with the product would be discouraged from buying if they knew how small the finished product was going to be.
The big boxes with their big pictures cleverly (deceptively?) imply a larger product than we actually get.
The only set I have that came tightly packed into an appropriately sized box IMO, is the UC Death Star.
MrCRskater wrote: Not to refute your point but to add to it, TLG (and other toy companies) are ultimately responsible for this consumer mind set, so it is also their responsibility to change it and not perpetuate it.
Puddleglum wrote:With every other children's toy, the box is more or less the size of the toy, by necessity.
dWhisper wrote:Puddleglum wrote:With every other children's toy, the box is more or less the size of the toy, by necessity.
Eh? I've quite often found the complete opposite to be true. The psychology behind packaging typically relates to the mindset that larger things are of higher quality than smaller things. This is something that people are slowly moving away from (especially in electronics). But in toys, shelf space is king, and packaging is made to occupy a balance between capturing attention and maximizing what's there. Go down an action figure aisle, and you'll see far more packaging than figure in pretty much every pack. The same goes for dolls... look at a barbie box and see how much space is there for a doll that's been the same size for decades.
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