Not true, these were designed with collectors in mind, with the full knowledge that kids would be interested as well as adults. Blind boxing toys is a very common tactic for adult targeted collectibles (a prime example being designer vinyl toys).drdavewatford wrote:Fundamentally, these figs were never supposed to be for us AFOLs
You misunderstand, Lego was very confident that this was a good plan, it was the retailers who needed convincing (and I suspect this was the reason the unique codes were added after the concept had been developed and was out of the designers hands).drdavewatford wrote:Dear oh dear, LEGO - you've sold a lot more of these figs than you expected
You know as well as I do the point is money, and buddy, it's working.legomatt wrote:There's no point in Lego adopting this business model
You're wildly overestimating how fast such a large operation works. Lego has to estimate stock a year in advance and manage production accordingly. It's far from an on-demand process. Nothing at this scale can be.legomatt wrote:Lego should've been shouting "We have a HIT!" and increased the production run to match
That's some backwards thinking there. The faster these sell out the more retailers are going to agree it was a good idea, and the more they'll order in the future.legomatt wrote:they should be glad for it, as it meant more packs stayed in the shops longer and were available for more people.
Nail on the head there bro.legomatt wrote:I suspect there is nobody at Lego with insight into the collectables and trading card market, or at least not with the power to make decisions, they could probably do with an expert heading up the minifigs department. (like me! )
A gold star for you sir, that gave me a good lol.vynsane wrote:It sounds to me that AFOL should be changed to CFOL (crotchety fan of LEGO) if everyone is complaining about a little bit of collector fun
Solo wrote:legomatt wrote:they should be glad for it, as it meant more packs stayed in the shops longer and were available for more people.
That's some backwards thinking there. The faster these sell out the more retailers are going to agree it was a good idea, and the more they'll order in the future.
Solo wrote:legomatt wrote:There's no point in Lego adopting this business model
GrayMattR wrote:I don't mind the blind collector business model if there's enough supply for me to blindly purchase until I've got what I want. My complaint was the availability of these. ... If they want to use the trading cards model, they have to be available at many, many more retailers. I think series 1 proved that there was much more demand than anticipated and hopefully other series will have larger production runs.
legomatt wrote:But not if...If... you have a strict production run or inflexible business model (unable or unwilling to quickly funnel profits into a re-run), which lego had. In that case it defeats the point. Having a collection to swap with friends (the vision) becomes an impossibility due to scarcity. Being unable to respond to demand caps profits.
I have worked for game companies that make money solely from Blind purchase. If a company is unwilling or unprepared to have a flexible production run, they're not embracing the strategy properly. Small companies have become HUGE through blind products (magic the gathering for example). Lego has no need to rely on other companies uptake to dictate production, (which it appears may have been the case... i guess they wanted guaranteed sales without risk).
It's an issue for a small operation - no stores buying into your new product would seriously curtail production, and you'd have to plan for failure - but for an established company with a worldwide audience, belief in the product should be a given, and success planned for.
SuperDave wrote:For what it's worth, these have been spotted at other major retailers, such as Borders.
On the bar codes, Steve Witt wrote:I know that the secondary barcode wasn't something the product designers planned on and it was added on later and thats why they're discussing how to change it. I said series 3 for the change but I also can't guarentee that as its only what I've been told is "the plan" and you guys know how plans tend to work.
About the limited quantities available, Steve Witt wrote:I will remind you that I said months ago that this wave was given a very dubious look by many of the customers (TRU, Target, etc) and they didn't think it would sell so the first and second waves are going to be the lowest quantity waves available for the product. hopefully the lesson will be learned and the later waves will be higher. my suggestion to the design people is to insert "ALL-Stars" in later waves, so people can have a second chance at some, but I'm certain that waves 1 and 2 are going to be the rarest of them all.
Daz Hoo wrote:And to tie this up with what others have been discussing so far, I don't think LEGO should be blamed for the somehow limited distribution of the minifig packs. IMHO, it's mostly the retailers' fault for not ordering enough to start with.
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