The LEGO Group’s revenue increased by 17.0% in 2011 to DKK
18,731 million against DKK 16,014 million the year before.
Recent years’ growth on the North American market continued
at the same pace in 2011. Also most European and Asian
markets achieved two-digit sales increases. However, due to
the financial crisis in certain European markets, the rate of
increase on several Western European markets declined during
the last months of the year.
Sales of several licence-based product lines were considerably
above expectations in 2011. This applies to LEGO products
based on Star WarsTM, Harry PotterTM and Pirates of the CaribbeanTM.
Also LEGO City and LEGO Technic continued to show
considerable growth, while LEGO® DUPLO® continues its
moderate growth rate. As a theme, LEGO Ninjago, which is a
combination of traditional building sets and so-called spinners
launched at the beginning of 2011, exceeded expectations and
was the biggest product launch in company history.
legodavee123 wrote:I could believe that certain retailers have decided to stop buying LEGO's Technic lineup-- if Technic isn't doing well at Wal-Mart (say), it wouldn't surprise me to find out that Wal-Mart decided to stop selling them. I expect that whoever told you that was misinformed or confused about what they saw.
Of course, I have no idea who you talked to, either. If you talked to (say) a regional buyer for Toys R Us, who had just tried getting LEGO for 2013 and was denied, that's a totally different story than (say) a Wal-Mart assistant manager that just-so-happened to see that there weren't any incoming LEGO sets labelled "Technic" for the Christmas season. Context is everything.
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