Using the LEGO brand name
Please help us to protect our brand name:
• The LEGO brand name should always be written in capital letters
• LEGO must never be used as a generic term or in the plural or as a
possessive pronoun, e.g. “LEGO’s”.
• When the LEGO brand name is used as part of a noun, it must never
appear on its own. It should always be accompanied by a noun. For ex
ample, LEGO set, LEGO products, LEGO Group, LEGO play materials,
LEGO bricks, LEGO universe, etc.
• The first time the LEGO brand name appears it must be accompanied
by the Registered symbol ®.
Thank you for helping us!
I'm kidding of course... but this is a place to give introductions, not scold people for using a long standing (however inaccurate) term for these toys. Besides, no one in here is going to confuse the brand for something else. That official use guide is to help clarify public statements, nothing more. They want to protect their brand, but at the same time they know alienating their fanbase is counter productive. That's why legos.com no longer touts the "YOU'RE SAYING IT WRONG" policy, it just redirects back to the lego.com site.

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I have loved them since I was a kid. My son and I love to build, and we really love the Star Wars sets. We live in San Diego, I'm 35 and a dad of 2. Married 14 years to a wonderful girl, who is mostly tolerant
(Btw these smileys are awesome, haha).
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