I had this on my Facebook for some time, but they are all sorts of spammy with too many pointless updates. It's an interesting cause, but to be fair, I want it done right more than anything. And I don't see that happening through a grassroots action like this. Firefly is a beautiful thing, and a wonderful show killed well before it's time. But that being said, I'm not sure how it could still be picked up and made in that same vein, given all the scrutiny on it after the fact.
You know, if I see links to Brickshelf, more often than not, the first thing I click is the "Back" button.