Robzula, I was kind of (but not fully) in your camp initially. I agreed because I get kind of jaded about "fluff" news having extra importance added onto it because it's heartwarming (I, too, am slightly dead inside

), but I disagreed because, as a parent, I imagine that I would do everything I could (including writing about it on my blog, if I had one) to address / discuss the situation. As my kids are not yet school age, though, I haven't had to deal with it yet and thus am not really aware of what kinds of options there are for a parent to address this with school administration.
However, after hearing an interview with the mom on the ForceCast recently, I have to say, I'm really behind her. I didn't get the impression that this was true, full-on bullying. IIRC, the person that said something to the girl was her friend, and it was along the lines of "Star Wars is for boys." The mother's point of view is that, as the article states, the girl is adopted and all ready has some physical traits that make her a prime target for being ostracized. This mother wrote about the situation on her blog, the title of which is "Portrait of an Adoption." It's all about the day-to-day life of this family through the lens of an adoption.
This entire situation, coincidentally, happened at (for lack of a better term) the perfect time. There's a zeitgeist right now around the bullying of children, largely fomented by recent stories of some gay students being bullied or psychologically harmed in some other way, resulting in at least one suicide. The thought processes that led to some of these events are exactly the same as deciding that this toy is for boys and that is for girls. True, while the majority of children will naturally fall along those lines, some (like this girl) don't, and that should be okay.
The real story here, however, is that Star Wars fans rallied to let the girl know that it's okay for her to like what she likes and that she isn't alone. Most of us have endured taunts for being nerds. Hell, many of us here are adults that play with toys and probably still have sh** flicked at us from some people. I know I do, but I just say eff 'em.
In short, I really thought that the lady was a class act and I was proud to be a Star Wars fan when I heard the whole story as told by the mother. While this girl may be the face of the cause (which is never something I really like, like naming new laws after victims), this is something that many kids struggle with, and this story might give them the confidence to be themselves. It may have even gotten big enough to the point where many parents have heard about it and talked to their children about not bullying others, and that's a good thing too.