All my life I've only heard sha-ZAM, but now that it's a character name, I tend to think it should be more calmly pronounced SHA-zam, rhymes with "chasm", so that it sounds less like an exclamation word like "pow", "bang", or "bazinga", and more like an ancient Biblical name. What do you think?

Shazam! by monsterbrick, on Flickr.



