buriedbybricks wrote:The point of which way they can make more profit is moot if they re-use the Hogwarts scenario of still having a big expesive central set and making smaller modular sets to enhance it. Those who can't afford the larger set will still pick up some of the smaller sets if they're desirable enough and those who can afford the larger set are more likely to purchase the smaller sets to accompany it.
Maybe...still, I don't know that it makes the point moot or highlights the fact that smaller, add-on sets make no difference to the marketability of a larger, related set. I have no data, so it's all kind of speculative on my part based on my vague memory of KB Toys marking down a bunch of small SW sets (specifically 7200, 7201, 7203, 7204, 4475 and 4476). Come to that, I'm pretty sure I picked up 4480 Jabba's Palace at a deep discount.
vynsane wrote:Think of it this way: Anyone who bought Battle of Endor (to pick a set that has been mentioned previously) as a single huge set would have also bought it as individual modules - and some probably would have even bought multiples of certain modules in order to add to their scene.
I'm with you so far..and in this sense, I like the idea as a fan/consumer, assuming we're dealing with attractive parts packs and generic figures you'd want multiples of...o' course, that tinkers with battle packs place in the lineup, and those have been solid sellers.
vynsane wrote:That's an increase in revenue already and we haven't even touched the segment of collectors who bowed out because BoE was out of their price range.
Is it? I don't know. My conservative nature has me thinking it's not that simple and the costs of marketing/packaging/distributing separate sets would cancel out any money made from additional sales. Either that, or it would drive up the price-point of the small, modular sets to the point of actually costing more altogether than a single, large, high price-point set would have.