I was curious about how lego's buisness operates and had a couple questions.
So far this year i seemed to have noticed alot more sales and deals on lego then in the past, im wondering if anyone has noticed the same thing or is it just my impression.
This has got me wondering, if the cost price of lego has stayed roughtly the same to the retailer such as amazon, but lego has recommened higher rrp on the sets.
Is this allowing sites such as amazon, to have more sales and offers ie 20% of the rrp without biting into thier profit margins while giving the consumer a sense of having got a bargin.
If this is a sales tactic of lego, it seems a tad underhanded, as it implies that sets can be sold generaly at a lower price then present.
It also lead me to another question, namely why is the price of sets from lego S&H alwasy higher then from other sources, surley it should be the other way round, as you are in effect buying direct from the company
As i said, i dont know a lot about retail, im just curious