ufjason wrote:So I walk into my local target today and most every box was minisized. It was crazy, even the Kingdom Castle and the Airport were around 2/3 the size. Some were half size like the new star wars battle packs, the seaplane, police car. I took a bunch of pictures that I'll upload a little later. Toy Story got the treatment as well as some special edition sets like the new bank and cad bane's speeder. I agree with the smaller size of boxes for a few reasons. They can stock more on the shelf while taking less shelf space. This may even allow for a larger variety of sets at big box retailers that have done so much damage to TRU and other stand alone toy stores. They use less cardboard which is very green of them and always seemed a waste to me. Since the sets are moving around less you'll get fewer broken parts not that I've had a big issue with that. Anyways, good move Lego!
I saw the same thing at my local target today. Probably most startling to me was to see sets like the Hogwarts Castle and Clone Turbo Tank that were about 40% smaller than the older boxes. I wonder if parents will have sticker shock when they see these small boxes retailing for $120 or more.
I do like the new sizes and I applaud TLG for the move. One thing that surprises me though is how Lego made no effort to promote these “greener” box sizes. There is nothing written on the boxes, and no promotional signage. It seems to me like a missed opportunity to highlight the smaller box sizes and turn what might be perceived as a negative into a positive.