didn't lego say it's expensive to print directly to bricks? while it's cool to give out mfs as cards it's lots more expensive than cards. the medium itself is already expensive, and printing on paper vs printing on bricks? d'oh... i'm not so sure this is such a good idea. what if there was a mistake? reprint? white out and write over it?
i would prefer if they use that expense to give me printed bricks instead of stickers for my sets!
p.s. of course this opinion would change if i were working for tlg!