First of all, before anyone thinks that this is a whine about prices, that's not what I'm getting at (I'll happily whine about prices, though, but not here).
It seems to me they say the target audience for LEGO is children (mainly boys), from around toddlers (with duplo) to maybe 10 or 12 years old.
Now, maybe it's just me, but aren't most sets WAY too expensive for kids in that age group?
I mean, sure, they get sets as presents, but I don't know anyone spending more than $20 or so on presents (that's around our limit, although I'm flexible, for when our kids go to a birthday party). I realize parents buy their kids sets that might cost a lot more... but it seems they release a LOT of sets at prices that simply don't fit the demographic.
I realize, too, that they know there is an adult community out there... I guess what I'm thinking is that they might benefit actually trying to TARGET the adults more. Obviously the Eiffel Tower, the Volkswagon, the Taj Mahal... these are targeted at adults. But it seems to me that kids wouldn't be particularly interested in the Green Grocer or Cafe Corner, either. I read recently they are regressing; they are trying to get more of the duplo size market.... in other words, concentrating on a younger demographic.
Now, I will admit that my son (10 years old) bought a Twilight... but only because it was a whopping 50% off and he had some birthday money.
I don't know what I'm getting at... just seems to me they release an awful lot of UCS and extremely expensive sets considering their stated target audience. Is it mainly to actually appeal directly to AFOLs?