LEGO Gold Minifigure Key Chain

[ccjwprongs]

Stumbled across this on S@H... it's listed as a 'promotional product' in at least the UK and you can't buy it, but it has a price up of £2.95. Anyone know what the deal is?

http://shop.lego.com/ByCategory/Product.aspx?p=852688&cn=286&d=228

[gfxguy]

It's the July LEGO promotion... buy $75 and get it free. Don't know why it has a price, then, if you can't buy it outright.

I just got a set at our local LEGO store the other day, and they have the July calendar there, and this is the July coupon.