Ryan Ziegelbauer, LEGO Masterbuilder, led a team to make a promotion of the... well..I think the video explains it well enough, so just watch.
PepaQuin and I had the pleasure of meeting Ryan when we tried out to be a Lego Master Builder back in '05 or was it '06, lol???
He was a really great guy and you most likely have already enjoyed some of his other work...
LEGO Grand Budapest Hotel