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LEGO Star Wars sets are released in multiple waves (usually 2-3) during the year. How do the releases get staggered with the other product lines (Marvel, City, Lord of the Rings, etc.)? Put another way, how often would a customer at a LEGO store see something new on the shelves somewhere?
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Releases are typically Jan and Aug for Star Wars sets with a larger set released in May and sometimes October. A new theme is usually released around this time frame as well. As far as existing themes, they can follow this schedule as well but can also be staggered by a month or so. There is also usually a release in June of one theme or another. Basically every three to four months you would see something new in the store.
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