Another year and another San Diego Comic Con under our collective belts. I am more or less fully recovered from my trip and decompressed enough to gather my thoughts on how LEGO handled their minifigure giveaway this year. I’ll only be talking about the minifigure giveaway and not the exclusive sets that were for sale. That will be in another post which you probably won’t want to miss.
So this year, LEGO did something they’ve never done before and actually put out information early on how the queueing process would be handled. There would be a line upstairs away from the exhibit hall floor. Attendee badges would be scanned and fans would walk up to an iPad where there was a custom built app and a single “Play” button. Press the button and you had a 50/50 chance on winning that day’s exclusive minifigure. If you lost, you would walk down what I affectionately call Loser’s Lane and if you won, you would walk over and pick up your figure right then and there. And how did it go? Fantastically! It went so smoothly and efficiently that I almost forgot how bad it was the previous years. I really have to tip my hat to the events team that planned it this year as they addressed every major problem from years past and created a non-riotous, almost enjoyable experience.