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Ken Robichaud | March 22nd, 2013 | LEGO, News

LEGO Movie Now Called The LEGO Movie And You Could Be Involved

The LEGO Movie Logo

I love waking up to people freaking out all over Facebook about one geeky thing or another and today it’s this. I’m not sure if it’s LEGO or Warner Brothers, but somebody is still playing the name game and today it’s called The LEGO Movie. I hope this one sticks and the great brick built logo above is a good sign towards that end. The whole deal can be read over on Slashfilm, but the really interesting bit is the contest being held on ReBrick.

Beginning March 25, LEGO fans registered worldwide on http://rebrick.com will have a one-of-a-kind, hands-on opportunity to take part in the growing excitement for “THE LEGO MOVIE” by creating a 15-30 second video clip based on its story, in the LEGO ReBrick Movie Competition. The winning video could be featured in the film, the first-ever, full-length theatrical LEGO adventure, from Warner Bros. Pictures and Village Roadshow Pictures, opening February 7, 2014.

The fan-produced clips will relate to an exciting scene in the film, in which the citizens of the LEGO universe rally to prevent an unspeakable disaster. They do this by quickly disassembling the elements of their environments, brick by brick, and rebuilding them into fantastic and fun hybrid vehicles and tools—the stranger and more innovative, the better, like rocket/dragons or butterfly/speedboats—to take part in an epic battle.

Using only LEGO bricks and non-licensed LEGO minifigures, contestants will select a character and set their action sequence in one of their favorite LEGO worlds, such as LEGO City, Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their LEGO designs, they will upload the video to YouTube, and bookmark it on the rebrick.com Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most “Likes” will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of “THE LEGO MOVIE.”

The Grand Prize winner will receive a trip for two to Warner Bros. Studios in Burbank, California, for a VIP Tour; a meeting with the directors, to participate in a LEGO build; an exclusive LEGO film camera designed and built by the official LEGO model shop; plus souvenir WARNER BROS. PICTURES items from the movie’s set, signed by the designers. His or her winning entry may also be edited into the film’s big battle sequence.

Second and third place winners will also be honored, as well as winners of bi-weekly prizes selected during the challenge’s six-week run, for a range of additional prizes, including tickets to the Studio’s tour, “THE LEGO MOVIE” merchandise, a $200 gift card for the Studio’s online store, and a feature spot on The Official LEGO Channel on YouTube.

All entrants must be at least 16 years old and be registered on the LEGO fansite http://rebrick.com. Submissions will be accepted from March 25, 2013, at 9:00 A.M., until May 6, 2013, at 8:59 A.M., EDT. Videos must be between 15-30 seconds and be captured using a camera that is at least 3.2 megapixels, and framed to fit within a 2.40:1 aspect ratio. Submissions must contain only LEGO elements and figures with no customized parts, must follow the ReBrick House Rules, and must be suitable for children.

Local regulations and complete prizing information can be found on the Contest Rules page at http://rebrick.it/Contest, with additional guidelines, examples and updates available at microsite http://rebrick.it/LEGOMovie. Winners will be announced on May 20, 2013.

I’ve little doubt that this news will whip a subset of the community into a froth and I’m kinda looking forward to it. I’m with Chief on being sold on this for the logo alone.