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Ace Kim | November 14th, 2012 | LEGO, Sales News

LEGO Brand Retail Black Friday Event, Exclusive Holiday Set


Forum member that guy received his invitation for LEGO Brand Retail’s Black Friday event. The Black Friday event is a special sales event held by the LEGO Brand Retail stores where a select number of customers are invited to shop at the store during special hours. It is still a mystery as to how LEGO chooses which customers to invite. The only distinction that shopping at a retail location versus online are the pull cards. The details he was able to glean are as follows:

  • One guest per person
  • One pull card per person (allegedly only at checkout)
  • About 30 people invites for my store
  • $5000 pre discount limit
  • Max 5 per item except holiday which is limit 1 per item

He also adds the following: “They wouldn’t confirm what the discounts will be this year but their ‘guess’ was 10/20/50 like last year.”

Lego 2012 Holiday Set #3300014

murphquake also unveiled this year’s holiday exclusive set in his photostream which was picked up by Brickset and the like. It’s a single set, compared to last year’s two parter, and a rather nice one at that. It can be dropped into any of the Winter Village sets for additional holiday delight. Yes, I said delight. It will most likely be free with a minimum purchase of, I’m guessing, $99 or more. Don’t feel like acquiring one? You can build it yourself with the instructions from