LEGO.com’s May the 4th and Revenge of the 5th Plans
StarWars.LEGO.com just released their plans to celebrate the unofficial Star Wars day, May the 4th. And I guess their claiming May 5th as their own as well, dubbing it as Revenge of the 5th. Terrible. Anyways, there is an online virtual build of a mystery mosaic starting on the 4th with the final reveal happening the day after. There are two ways to participate. Method 1: go online to the LEGO website, log on with your LEGO ID and upload a picture of a Star Wars creation. Method 2: stop by a LEGO Brand Retail store and either bring your MOC or build one in the store, and a store associate will help you upload it to the site. How any of this will help “build” a virtual mosaic is beyond me but don’t dismiss the marketing efforts just yet. One lucky photo will be chosen as the winner and the submitter will win a desktop-size LEGO Darth Maul. See? That right there makes it worth it.
There’s a website up and running right now, LEGOStarWarsMosaic.com, where you can check out all the legalese and it’ll link straight to LEGO’s site. No telling yet if anything else will show up.