21012 Sydney Opera House Revealed
LEGO sent over the official press release and a nice hi-res render of their newest Architecture set, 21012 Sydney Opera House. Slated for a March 1 release, 21012 contains 270 pieces and will set you back $39.99 USD / $49.99 CAD / €39.99 EURO.
Sydney’s revered opera house immortalized in LEGO® bricks
BILLUND, Denmark – The Sydney Opera House™, a masterpiece of late-modernist architecture that is admired internationally and treasured by the people of Australia, has had its famous sculpted curves recreated by LEGO® Architecture.
Sydney Opera House was created by Jørn Utzon, a young Danish architect who understood the potential provided by the site against the stunning backdrop of Sydney Harbour. The massive concrete sculptural shells that form the Sydney Opera House’s roof appear like billowing sails filled by the sea winds. Utzon envisaged it as a Gothic cathedral that people would never tire of and ‘never be finished with’.
The LEGO version of the Sydney Opera House seeks to capture the essence of this grand building in a small scale. The LEGO Architecture range, which now features 13 models, uses the iconic LEGO brick to interpret the designs of iconic architecture around the world. Like the other models in the range it was created by Adam Reed-Tucker
Sydney Opera House is not only a building with great beauty but it has also become known throughout the world as a symbol for not only a city, but a whole country. “For us it was an obvious choice to include it in our collection, both because of its significance in the architectural world and its importance within Danish Architecture,” says Daiva Staneikaite Naldal, Senior Business Manager LEGO Architecture.
Since its opening in 1973 over 45 million people have attended more than 100 000 performances and it is estimated that well over 100 million people have visited the site. It is one of Australia’s most visited tourist attractions.
“Sydney Opera House is thrilled to partner with one of the world’s leading toy manufacturers to produce the Sydney Opera House LEGO Architecture set,” says Sydney Opera House’s Commercial Development Director, Andy Lown.
“Sydney Opera House strives to take people on a journey from the ordinary to the extraordinary, whoever and wherever they are, and this licensed range is a great example of how we can deliver our brand to a global audience. We’re delighted people from around the world can now build a LEGO brick replica of the House.”
LEGO Architecture products features well-known buildings, and the work of important architects Aimed at inspiring future architects, engineers and designers as well as architecture fans around the world, the range contains a booklet featuring step-by-step building instructions that is prefaced by exclusive, archival history, information and photographs of each iconic building, its design origin, its architect and its architectural features.
For more information about LEGO Architecture visit http://architecture.lego.com/
The LEGO Sydney Opera House™ is available for purchase from March 1 in LEGO brand retail stores, LEGOLAND Stores and online at http://shop.lego.com/. The product is designed for ages 12+ and will include a content-rich booklet with facts and history of Sydney Opera House™. Recommended retail price is $39.99 or €39.99
ABOUT THE LEGO GROUP
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 10,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of the LEGO Group. ©2012 the LEGO Group.