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Ace Kim | February 14th, 2012 | LEGO Super Heroes, Marvel Comics, News

LEGO Toy Fair 2012: The LEGO Booth

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It’s always a treat to see how LEGO decorates the corners of their booth at Toy Fair. This year they are understandably making a push on their hot new IP line, LEGO Super Heroes, and their feminist-angering girl-friendly line, LEGO Friends.

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The Super Heroes corners was the most interesting. Rather than going with a mural or a large statue, a bas relief of Superman, Batman and Wonder Woman adorned one corner. It was a combination of a studs-out mural type of build with a traditional sculpture construction technique.

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And finally, LEGO had an approximately six-and-a-half-feet-by-six-and-a-half-feet tall sculpture of the Hulk minifig on the conventional hall floor. Lean, mean, and green, it will probably give you an idea of what the final painted face will look like for Hulk if you squint your eyes and blur your vision a bit.

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