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Don "Solo" Reitz | October 19th, 2010 | LEGO

Another Survey From The LEGO Community Team

The LEGO Group Wants to Hear From You!
As Adult or Teenage Fans of LEGO, we value your perspective and respect your creativity and passion for the LEGO brand.
Once again we ask you to take a survey so that we may learn more about the needs and wishes of the global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities.
Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.
You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions.  Rest assured that this survey is for AFOL’s and TFOLs only.
Here are some of the key findings from the July 2010 survey:
  • The survey was completed by 7.911 AFOLs and TFOLs. 35% of respondents were TFOLs, 65% was AFOLs. The number of respondent continues to grow and the difference between teenagers and adults has shifted by 5% in favor of the teenagers from the last survey results.
  • In this survey we asked some questions specifically about the use of smart phones. We found that only 33% of the all respondents use one, of those only 19% of the teenage fans use one while 41% of the adults use one.
  • Regarding the preferred operating system, Apple was the highest with 49% followed by Android with 16%.
  • When asked about interest in interacting with LEGO Customer service, 33% said you preferred not to.  Of those that would like to interact, 53% preferred to use an online method such as facebook or virtual chat program
Thank you,
The LEGO Community Team