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Ace Kim | October 1st, 2010 | LEGO Harry Potter, Sales News

LEGO Harry Potter 10217 Diagon Alley Exclusive

LEGO Harry Potter - 10217 Diagon Alley - Box

Just when you thought you’ve seen them all. Come January 2011, LEGO Shop@Home will begin selling their latest exclusive, LEGO Harry Potter 10217 Diagon Alley. You can view the Shop@Home page now. Press release below, more pictures and video after:

10217 – Diagon Alley™

Ages 14+. 2,025 pieces.
US $ 149.99 CA $ 199.99 UK £ 132.75 DE 149.99 €

Expand your very own wizarding world of Harry Potter™!
No need to pass through the Leaky Cauldron. Now even Muggles can shop in Diagon Alley by building this fantastically magical set that includes 3 extensively detailed buildings and 11 minifigures! Join Harry Potter, Ron Weasley and Hermione Granger as they shop for their Hogwarts school supplies. Visit Ollivanders, Borgin and Burkes, and Gringotts Bank. Each Diagon Alley building is realistically detailed. Ollivanders offers an extensive selection of wands, storage shelves and a step ladder that allows Ollivander to gather wands from the top floor. The front desk has an “exploding” function for those inconvenient times when a spell goes awry. Borgin and Burkes includes a scary skeleton, “glow-in-the-dark” elements, a fireplace attached to the Floo Network and a Vanishing Cabinet that Dark wizards might use to sneak into Hogwarts. Gringotts Bank is an impressive two-story building with large double doors, and can be opened completely into one large building or closed to create one smaller building. The bank’s interior features a removable vault, along with the Philosopher’s Stone, a clerk’s desk, a chandelier and ‘wonky’ support pillars. Includes 11 minifigures: Harry Potter, Ron Weasley and Hermione Granger, each with magic wand; Rubeus Hagrid, equipped with his pink umbrella; Fred and George Weasley; 2 Gringotts goblins; Mr. Ollivander; Lucius Malfoy (with Death Eater disguise); Fenrir Greyback; and 4 new, decorated owls.

  • Includes 11 minifigures: Harry Potter, Ron Weasley and Hermione Granger, each with magic wand; Rubeus Hagrid, equipped with his pink umbrella; Fred and George Weasley; 2 Gringotts goblins; Mr. Ollivander; Lucius Malfoy (with Death Eater disguise); Fenrir Greyback; and 4 new, decorated owls!
  • Diagon Alley is made up of 3 extensively detailed buildings: Ollivanders, Borgin and Burkes and Gringotts Bank!
  • Ollivanders features lots of wands, storage shelves and a step ladder that leads to the top floor!
  • Front desk at Ollivanders has an “exploding” function!
  • Borgin and Burkes includes a skeleton, “glow-in-the-dark” elements, fireplace attached to the Floo Network and even a Vanishing Cabinet!
  • Gringotts Bank is a two-story building featuring large double doors!
  • Open Gringotts Bank completely into one large building and explore inside or close it to create a smaller building!
  • Gringotts Bank features a detailed interior with a removable vault, the Philosopher’s Stone, clerk’s desk, chandelier and ‘wonky’ support pillars!
  • Ollivanders measures 8″ (20 cm) high and 5″ (13 cm) wide!
  • Borgin and Burkes measures 8″ (20 cm) high and 7″ (18 cm) wide!
  • Gringotts Bank measures 8″ (21 cm) high and 4″ (10 cm) wide when closed, 8″ high and 9″ (23 cm) wide when opened wide!
  • Completed model (depending on how much space is allocated between individual parts) measures 24″ (60 cm) long and 12″ (30 cm) deep and 8″ (21 cm) high!

Available for order directly through LEGO® beginning 
January 2011 via shop.LEGO.com or via phone:

US Contact Center 1-800-453-4652
CA (English) Contact Center 1-800-453-4652
CA (French) Contact Center 1-877-518-5346
European Contact Center 00-800-5346-1111

LEGO Harry Potter - 10217 Diagon Alley - Production

LEGO Harry Potter - 10217 Diagon Alley - Goblin Gray Legs LEGO Harry Potter - 10217 Diagon Alley - Goblin Brown Legs LEGO Harry Potter - 10217 Diagon Alley - Hagrid LEGO Harry Potter - 10217 Diagon Alley - Ron Weasley LEGO Harry Potter - 10217 Diagon Alley - Olllvander LEGO Harry Potter - 10217 Diagon Alley - Lucius Malfoy B LEGO Harry Potter - 10217 Diagon Alley - Lucius Malfoy A LEGO Harry Potter - 10217 Diagon Alley - Hermione Granger LEGO Harry Potter - 10217 Diagon Alley - Harry Potter LEGO Harry Potter - 10217 Diagon Alley - George Weasley LEGO Harry Potter - 10217 Diagon Alley - Borgin & Burkes LEGO Harry Potter - 10217 Diagon Alley - Borgin & Burkes Function LEGO Harry Potter - 10217 Diagon Alley - Borgin & Burkes Function LEGO Harry Potter - 10217 Diagon Alley - Ollivanders LEGO Harry Potter - 10217 Diagon Alley - Gringotts Function LEGO Harry Potter - 10217 Diagon Alley - Gringotts function LEGO Harry Potter - 10217 Diagon Alley - Fred Weasley LEGO Harry Potter - 10217 Diagon Alley - FIsh in a Bowl LEGO Harry Potter - 10217 Diagon Alley - Fenrir LEGO Harry Potter - 10217 Diagon Alley - Owl Stand LEGO Harry Potter - 10217 Diagon Alley - Light Post LEGO Harry Potter - 10217 Diagon Alley - Hats LEGO Harry Potter - 10217 Diagon Alley - Ollivanders LEGO Harry Potter - 10217 Diagon Alley - Borgin & Burkes LEGO Harry Potter - 10217 Diagon Alley - Gringotts Bank LEGO Harry Potter - 10217 Diagon Alley - Back Signs LEGO Harry Potter - 10217 Diagon Alley - Gringotts Bank Back LEGO Harry Potter - 10217 Diagon Alley - Borgin & Burkes Back